The Ergonomics Society is about to embark on a redesign of its website, and earlier this week I posted out the first deliverable from the stakeholder kickoff meeting: the user segmentation model. This deliverable, like the others, is assumptive in the sense that it has been drafted by SMEs and other proxy users, rather than through primary user research. Well, you gotta start somewhere.
Now it’s time to review the second deliverable: the profiles for each user segment. Note that I call them ‘profiles’ rather than personas: at this stage they are too elementary and skeletal (and anonymous) to really be considered anything more than notional profiles. Ideally we’d now flesh these out via a programme of focused user research, and we have available a modest budget which could be applied to support such an undertaking. I’d be interested in folks’ opinions on how to best use that for this kind of activity.
Now, let’s look at the profiles themselves. These were created during a 20 minute breakout in the stakeholder meeting, so they’re far from the finished article. Also, there was only time to cover the 5 highest priority segments, i.e.
- P1. “Information Consumers”
- P1a. Society Members
- P2. Society Customers
- P2. “3rd Party Service Consumers”
- P2 “Staff Information Consumers”
But as I said above, you gotta start somewhere. They’re included inline below as png images. Alternatively, you may wish to view them in pdf form (which I’ll upload shortly).
Coming soon will be the scenarios for each segment – for those to be meaningful, we need these profiles to authentic and believable. As before, comments on both these deliverables and the process are more than welcome.