Here are the slides from the talk I gave recently at HCIR 2012 on Designing for Consumer Search Behaviour. This presentation is the counterpart to the previous one: while A Model of Consumer Search Behaviour introduced the model and described the analytic work that led to it, this talk looks at the practical design implications. In particular, it addresses the observation that although the information retrieval community is blessed with an abundance of analytic models, only a tiny fraction of these make any impression at all on mainstream UX design practice.
Why is this? In part, this may be simply a reflection of imperfect channels of communication between the respective communities. However, I suspect it may also be a by-product of the way researchers are incentivized: with career progression based almost exclusively on citations in peer-reviewed academic journals, it is hard to see what motivation may be left to encourage adoption by other communities such as design practitioners. Yet from a wider perspective, it is precisely this cross-fertilisation that can make the difference between an idea gathering the dust of citations within a closed community and actually having an impact on the mainstream search experiences that we as consumers all encounter.
Of course, this issue goes far beyond the HCIR community and the particular use case I allude to above, and I’m interested to hear what others think. In the meantime, I’ve appended the slides below. I’ll post the full text of the paper itself here as well shortly (watch this space )